The popular Indian food delivery giant is expanding to provide subscription-based essentials delivery called Supr Daily. Supr Daily company was acquired by Swiggy in 2018, which is running in 6 different major cities like Bangalore, Delhi, Mumbai and more making over 2 lakh deliveries per day. The founder of Supr Daily Mr. Shreyas Nagdawane is going to head the Supr Daily division under Swiggy now.
Supr Daily is mainly milk delivery company, Direct to home delivery from the milk brands, no middlemen, no adulteration. They also deliver some other essentials like Milk, bread, eggs, curd, paneer, coconut water, dosa batter, buttermilk, and many more daily needs. Their subscription system is simple. You choose your favorite brand, quantity, and frequency. You make a payment for as little as 3 deliveries (trial) or a full month (30 deliveries). Sit back and get products delivered right to your doorstep every day. Consumers tend to buy non-milk products more often after subscribing to milk delivery. Milkbasket has also raised $26 million from Unilever Ventures and Kalaari Capital. For Supr Daily, 70% of its gross sale is from milk while the rest comes from non-milk products. This is also similar for Supr Daily’s competitors.
Supr Daily is working in is serving such a necessity that it can be scaled up beyond the top 10 cities. Swiggy has already made in-roads in rural markets and Supr Daily can be taken there too based on the convenience this model offers. 60% of the orders come from huge gated societies, where it can serve a large set of customers, bringing down its delivery costs. According to the data given by Swiggy, until now it has raised a total of $1.26 Billion in funding. Some of the existing investors in the company include Naspers, DST Global, Meituan-Dianping, Accel Partners and Saif Partners. We can see Supr Daily in all major cities by the end of this year.