The much anticipated and hugely hyped multi starrer historical comedy-drama film Housefull 4 which released this past Friday to encash the holiday season of Diwali festival is doing well and has been doing decent business since its release.
Although the business is not as great as one anticipated it to be given the promotion spree on which the star cast was on and the much popular Bala Challenge on the social media. The film which stars Akshay Kumar, Bobby Deol and Riteish Deshmukh in lead have so far garnered Rs 53.22 crores Nett in India in 3 days.
While this may not be huge number in comparison to what we have seen for the recent releases with many big-budget films doing the business in 2 days and some even on Day 1 but given the festival of Diwali where audiences prefer staying home to celebrate it is good business.
The business of the movie is anticipated to pick from the 4th Day as Diwali holidays continue with major festivals days have gone by. On Day 4 the film is expected to do a business of 25 crores in India alone with a high average occupancy of 50%.
Till date, in 3 days of its release, the film has earned approx Rs 79 crores (53 India + 26 overseas). The collection of 4th day will take the total collections past the coveted 100 crore mark.
The film is directed by Farhad Samji who replaced Sajid Khan after his name came up in the Me Too Movement. The film is produced by Sajid Nadiadwala and Fox Star Studios.